2016 Panel Event
Branding, building clout and remaining relevant
More than a buzz word
Branding is more than just your logo (visuals are a huge part of it), but consumers are interested in more than just what your selling. They want to know about your company, your story and what you represent. Digital advancements have made it easy to access information, which contributes to how consumers view brands. Owning and actively participating on how you are perceived throughout the consumer decision journey is what active branding is. Caribbean businesses and entrepreneurs need to be at the forefront of it to remain competitive. Who better to share our niche cultural brands and experiences to the world better than us? Join us as we dissect digital branding with respect to the Caribbean demographic.
Date: Thursday, March 24
Time: 6:00pm-9:00pm EST
Location: Livestream Public (Brooklyn, NY 195 Morgan Avenue, Brooklyn, New York, 11237)
We're on a mission to connect your cause to the people who care the most.
Kerry-Ann Reid Brown
Career & Entrepreneur Strategist
Founder of Carry On Friends , Kerry-Ann is committed to equipping the Caribbean American community with the resources and content that informs, inspires, and empowers them to build meaningful careers, build strong brands and businesses that will have a positive impact on their immediate communities, the diaspora, the Caribbean region and the world.
Strategic Marketing, Digital & eCommerce / Mobile
This Haitian-American talent is a leading force as a dreamer, serial entrepreneur and marketing executive. With a passion for changing narratives and shifting the misconceptions within her communities, Kelly runs her businesses as a Marketing & Digital Strategy Consultant and several businesses including Founder of Oui, Thérèse and Co-Founder & Managing Partner at LaPerle Media LLC. When she's not running her companies, she is overseeing Audience Development and Consumer Engagement.
Shelley V. Worrell
Cultural Entrepreneur & Founder of caribBEING
A first generation Caribbean-American, Shelley Vidia Worrell is a cultural entrepreneur with extensive experience in digital distribution, brand management, strategic partnerships and business development. Born and currently residing in Brooklyn, Shelley is the Founder and Principal of caribBEING and Worrell Media Group. She has worked for top media and technology brands including Google, The History Channel, A&E, Time Warner and The Madison Square Garden leading the successful launch of over 100 digital and cable VOD channels. In addition, she has produced over 200 events under caribBEING’s umbrella, successfully collaborating with top cultural institutions such as Brooklyn Museum, MoCADA, Queens Museum and NYC Council. In her multiple roles, Shelley is responsible for the creative development and production of programming, content acquisition as well as outreach, maintaining relationships with artists, filmmakers, and press. After 10+ years working in global content marketing, TV/digital operations and brand development, Shelley is now dedicated full-time to caribBEING and Worrell Media. In her spare time, Shelley maintains two gardens.
Jay Blessed (Social Correspondent)
A philanthropist, writer, producer, voice-over talent, hostess, and TV personality, watch as Jay Blessed is the acclaimed, award-winning, Queen of Caribbean Entertainment News and Gossip!. Get ready for the real scoop on your Caribbean celebs and people of interest. JayBlessed.com gives you the breaking news and biggest stories dominating the Caribbean entertainment landscape and everything in between!
Mikelah Rose (moderator)
Creator of Style & Vibes and Caribbean Digital Divas
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands through her platforms Style & Vibes and Caribbean Digital Divas.
In 2013 Mikelah created the annual event Caribbean Digital Divas, held during Women’s History Month, to celebrate women of Caribbean heritage and their accomplishments in their respective industries embedded with digital success. The platform allows Caribbean professional women to embrace, discuss and collaborate on the role of digital strategies can assist in the advancement of Caribbean women in corporate businesses, entrepreneurial start-ups and career growth.
Brooklyn, New York - 2016
Building clout and remaining relevant...more details coming soon!
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Music & Digital
New York City - 2013
Open round table hosted by radio maven and Sirius Satellite Music Director Pat McKay
Behind the CDD Brand
Learn more about why I created Caribbean Digital Divas
It's time to recognize Caribbean women in the digital space.
The First Caribbean Digital Divas Event
Round table discussion about music and digital.